Lots of new stuff...
Ability to do server-side tracking of users with Google Analytics Blockers installed (ends up being about 5% more traffic logged).
Tons of new Event tracking options (things like knowing when emails are sent, emails are opened by the recipient, what external links are being clicked, etc.)
Ability to set up your own Google API project for reporting on your Analytics data.
Keeps proper source/medium intact when user signs up with Facebook/Twitter/Google+ (also keeps it intact when they are making payments for something via PayPal).
Heatmaps - Great way to see what's going on by the hour/day.
Auto-tagging links in outbound emails to have users clicking those links to come to your site as a an "Email" source/medium.
Includes integration test/setup assistant (under Admin -> Tools).
You can watch events happening in realtime if you want:
More in detail...
- Checkout event tracks user upgrade name as a label
- New option: Event Tracking - User Engagement
- New option: Event Tracking - Content Being Created (new posts, profile posts, conversation messages)
- New option: Event Tracking - Emails Sent/Opened
- New option: Event Tracking - Attachment Views
- New option: Event Tracking - Clicks On External Links
- New option: Event Tracking - User Registrations (broken down by the way they signed up (Facebook, Google+, Twitter, Standard)
- New option: Event Tracking - Moderator Actions
- New option: Event Tracking - Reports
- New option: Event Tracking - Warnings
- New option: Event Tracking - AJAX Requests
- New option: Event Tracking - AJAX Errors
- New option: Event Tracking - JavaScript Errors
- New option: Track Users With Analytics Blockers (Never / Only Users Logged In / Guests / Everything)
- New admin area: Users -> Analytics -> Users Blocking Analytics: you can see which registered users are not reporting page views to Google Analytics (most likely analytics/privacy blocker installed in browser)
- New admin area: Tools -> Diagnostics -> Test Analytics Setup
- New admin area: Tools -> Statistics -> Analytics Heatmaps
- New statistic under Admin -> Tools -> Statistics: Users Active With Analytics Blocker
- Removed support/need for using Digital Point's API server
- Added support for creating your own API project for reporting
- Tracking inbound traffic from emails sent from system as Email source/medium (rather than referrer of webmail URL)
- Server-side API calls to Google Analytics are non-blocking and run in parallel if the server has curl extensions installed
- Server-side API calls to Reporting API are non-blocking and run in parallel if the server has curl extensions installed
- Keep original source/medium intact when user is redirected to PayPal for payment or Facebook/Twitter/Google+ for registration/logging in (shows real origin rather than showing referrals from paypal.com or facebook.com)
- Keep original source/medium intact when user uses unread redirect for thread or conversation from email
